SMS marketing is the technique used to market customers via text directly to their cell phones. Most times these are previous customers or potential customers who have agreed that they want to hear from you and what you want to communicate AND they are always given a choice to opt-out. Nowadays everyone has a cell phone and they are attached to the bing of its notifications. That is why SMS marketing is an effective choice to put your advertising dollars in when it comes to cost vs return ratio.
SMS Marketing
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Better response than email
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Of SMS messages are read
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More likely to be redeemed than newspaper and direct mail (coupons)
The SMS Marketing Features I Am Offering You:
Bulk SMS
At the heart of a SMS marketing campaign is the ability to send SMS messages in bulk to your subscribers. Send to 1 group or multiple groups at once! Send messages to your customers to announce deals or discounts you want to promote which can bring in massive business.
Unlimited Mobile Keywords
The ability for users to engage in keyword marketing. Mobile keywords are an element of mobile marketing campaigns to appeal to a certain target market. You get access to unlimited keywords! People can sign up for your text marketing by texting in a keyword.
Bulk SMS Scheduling
Scheduling out messages in intervals is a great way to ensure your customers won’t forget about you. Our script allows you to have full control of when SMS messages get sent out so you can schedule out messages months in advance.
Autoresponders
After a person joins your subscriber list, automatically send them a custom message back. You can also setup the autoresponders to automatically send SMS back to the subscribers after they subscribe on a preset schedule much like email autoresponders work.
Picture Messaging
We have added MMS capability! MMS brings the best of email and urgency of SMS to your customer communications. Paint the whole picture with rich media on every mobile phone, with near-100% open rates and fast response times.
2-Way Messaging
2-way messaging allows existing subscribers to reply to your campaigns, send you text messages, and engage you in 2-way chat. It’s a great way to stay connected and answer any questions your subscribers may have.
Campaign Analytics
Track your campaigns to take a deeper look into which keywords are performing the best, detailed SMS logs and new subscribers and unsubscribers over a certain period of time.
Birthday Wishes
Easily collect your contacts’ birthdays when they subscribe to your list. Then, on their birthday or even a certain amount of days before, our system will automatically send them your birthday text message.
Facebook Integration
Ability to share your message to your Facebook page! Spread the word and increase participation among your fans giving you the ability to grow your subscribers by sharing your messages on your Facebook account.
Delivery Stats
View detailed stats like # of successful messages, # of failed messages, reason the message failed, and allow the user to delete any subscribers from the list that have failed to receive messages.
Contests
Create SMS contests as a way to engage and reward your customers. An invaluable tool for keeping your current customers happy and engaged and staying with your marketing campaigns.
Website WIdget
Allow potential customers to join a SMS marketing list through a web based form that is placed on a website. This provides yet another cost-effective avenue to reach and attract new consumers.
Polls
Create text-to-vote polls to keep your subscribers engaged and interested in what you have to offer as well as collect valuable information and gain insight into what they want and need from you.
Appointment Reminders
Schedule and send appointment reminders to your customers ensuring they won’t forget about an appointment they made. Search for your contact then easily schedule an SMS to go out to them.
Link Shortening & Tracking
You have the option to shorten your links so they don’t take up as many characters in your text messages and also track how many clicks were made for a given link to see how effective your message was. A very helpful little tool!
Email Notifications
Get new subscriber email alerts as they happen or in a daily summary. Also get low credit balance email alerts so you’ll always be aware of when to replenish your credits.
Market Segmentation
With our group segmenting function, you can easily create groups within your text marketing lists. This organizes your contacts into groups and allows you to keep organized all your subscribers and where they are coming from!
Upload Subscriber Lists
Have an opt-in SMS list from somewhere else that you want to migrate over? Provided you have explicit written consent from your subscribers that they agreed to receive messages from you, you can upload your list as well. We’ve made that processes incredibly easy!
Contact Management
Very simple to use contact management system that contains your contacts/subscribers. Search on and manage all your subscribers here.
Loyalty Rewards
Very simple to use contact management system that contains your contacts/subscribers. Search on and manage all your subscribers here.
What package fits your small business?
If you do not see something that works for you, do not hesitate to contact me
TRIAL
Get 100 texts FREE. Try it!
$0.00
- All features above mentioned for 2 and a half weeks
- or until your text credits run out
MONTHLY
Use as needed. Great value!
$25.00
- All features mentioned above.
- 500 text credits included
- You can add more credits at $.05 / text
- Plan auto-renews every month.
- Unused credits carry-over for 3 months
Hosted
Own your texting interface on your server
$1,500
- One-time installation fee.
- After the installation fee
- only pay directly to your Twilio account for text credits.
- This is a great and affordable solution if you are planning on sending a vast amount of texts or if you have many stores to manage.
SMS Marketing FAQ
SMS marketing is the term used when you use cell phone text messages for promotional purposes
I suggest collecting the cell phone numbers yourself. Let your market tell you they are interested in receiving your offers. Do not trick people into signing in, or use deceptive language. Communicate clearly what you have to offer, let the customer decide if they are interested. To be successful, the customer must feel great every time they receive your message.
There are many ways you can let people opt-in. You can add a widget on your website, where the customer just enters their cell phone number to subscribe. You may be also aware of shortcodes and keywords, where the customer (for example) texts “sales” to 55555. This would require you to have a system to distribute the shortcode subscription. You could put it on your website, it could also be printed on cards, posters, window clings, etc. I will be talking about this in upcoming videos.
Bottom line you do not want to market people who do not want to hear from you. You are spending time and money on texts you are sending. Sending it to people who do not read it is a waste of your very valuable resources. The more you keep your customer list clean and on point, you will see how much more effective it will be.
This question is always hard to answer, mostly because it always depends on your market. As a rule of thumb if you have something to say that is truly unique and will benefit your customer somehow, then send a campaign. That could be once a day or once a quarter, or anything in between, however, the key is to make the message valuable to your customer.
A call to action is when you explicitly ask your customers to perform an action: click on a link, submit a form, subscribe to the mailing list, call to a phone number, like, follow. These are all actions we ask people to do. It seems silly, but it has been proven many times over that when we are specific on what we want our customers to do… they will do it!!!
The one thing that should grow and should be most valuable for your small business is your customer’s list. For the marketing success of your business, you need a system to keep on adding names to it. There are many types of customers. Those who have already had an interaction or a transaction with you, those who be thinking about it, but are still doing their research. For both types of customers, you need to stay in contact so they do not forget you. You need to remind them you have what they need. There are CRM systems that are designed specifically to start and maintain such customer information. You can also ask customers to opt-in for subscriptions, utilizing many of the techniques that are explained in many sections of this website.